Introduction to mass communication : media literacy and culture / Stanley Baran.

By:

Baran, Stanley J

Material type: Text

TextPublication details: Boston : McGraw Hill, c2002.Edition: 2nd edDescription: xxix, 535 p. : col. ill. ; 25 cmISBN:

0767421906

Subject(s):

DDC classification:

302.23 BAR

Contents:

Mass communication, culture, and mass media Media literacy and culture The internet and the world wide web: changing the paradigm Books Newspapers Magazines Film Radio and sound recordings Television Public relations Advertising Theories of mass communication Mass communication research and effects Media freedom, regulation, and ethics Global media

Summary: "The Internet has had a profound impact on mass communication technologies. The second edition of Stanley J. Baran's Introduction to Mass Communication keeps up with these changes, using the latest information, statistics, and examples to help students take an active role in the mass communication process"--Back cover

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	302.23 BAR (Browse shelf(Opens below))	1	Available		0067008

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Includes bibliographical references (p. 509-517) and index.

Mass communication, culture, and mass media
Media literacy and culture
The internet and the world wide web: changing the paradigm
Books
Newspapers
Magazines
Film
Radio and sound recordings
Television
Public relations
Advertising
Theories of mass communication
Mass communication research and effects
Media freedom, regulation, and ethics
Global media

"The Internet has had a profound impact on mass communication technologies. The second edition of Stanley J. Baran's Introduction to Mass Communication keeps up with these changes, using the latest information, statistics, and examples to help students take an active role in the mass communication process"--Back cover

eng

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