Introduction to mass communication : (Record no. 7459)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01342cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0767421906 |
| Terms of availability | TZS 10,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 BAR |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Baran, Stanley J. |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to mass communication : |
| Sub Title | media literacy and culture / |
| Statement of responsibility, etc | Stanley Baran. |
| 250 ## - Edition Statement | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw Hill, |
| Year of publication | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, 535 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 509-517) and index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | <br/>Mass communication, culture, and mass media<br/>Media literacy and culture<br/>The internet and the world wide web: changing the paradigm<br/>Books<br/>Newspapers<br/>Magazines<br/>Film<br/>Radio and sound recordings<br/>Television<br/>Public relations<br/>Advertising<br/>Theories of mass communication<br/>Mass communication research and effects<br/>Media freedom, regulation, and ethics<br/>Global media |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The Internet has had a profound impact on mass communication technologies. The second edition of Stanley J. Baran's Introduction to Mass Communication keeps up with these changes, using the latest information, statistics, and examples to help students take an active role in the mass communication process"--Back cover |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media and culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media literacy. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/04/2011 | 302.23 BAR | 0067008 | 1 | 12/14/2022 | Book |