Introduction to mass communication : media literacy and culture /
Baran, Stanley J.
Introduction to mass communication : media literacy and culture / Stanley Baran. - 2nd ed. - Boston : McGraw Hill, c2002. - xxix, 535 p. : col. ill. ; 25 cm.
Includes bibliographical references (p. 509-517) and index.
Mass communication, culture, and mass media
Media literacy and culture
The internet and the world wide web: changing the paradigm
Books
Newspapers
Magazines
Film
Radio and sound recordings
Television
Public relations
Advertising
Theories of mass communication
Mass communication research and effects
Media freedom, regulation, and ethics
Global media
"The Internet has had a profound impact on mass communication technologies. The second edition of Stanley J. Baran's Introduction to Mass Communication keeps up with these changes, using the latest information, statistics, and examples to help students take an active role in the mass communication process"--Back cover
eng
0767421906 TZS 10,000/=
Mass media.
Mass media and culture.
Media literacy.
302.23 BAR
Introduction to mass communication : media literacy and culture / Stanley Baran. - 2nd ed. - Boston : McGraw Hill, c2002. - xxix, 535 p. : col. ill. ; 25 cm.
Includes bibliographical references (p. 509-517) and index.
Mass communication, culture, and mass media
Media literacy and culture
The internet and the world wide web: changing the paradigm
Books
Newspapers
Magazines
Film
Radio and sound recordings
Television
Public relations
Advertising
Theories of mass communication
Mass communication research and effects
Media freedom, regulation, and ethics
Global media
"The Internet has had a profound impact on mass communication technologies. The second edition of Stanley J. Baran's Introduction to Mass Communication keeps up with these changes, using the latest information, statistics, and examples to help students take an active role in the mass communication process"--Back cover
eng
0767421906 TZS 10,000/=
Mass media.
Mass media and culture.
Media literacy.
302.23 BAR