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Strategic database marketing / Rob Jackson, Paul Wang ; foreword by Don E. Schultz.

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1994.Description: xv, 262 p. : ill. ; 25 cmISBN:
  • 0844232327
Other title:
  • Strategic data base marketing
Subject(s): DDC classification:
  • 658.872 JAC
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Includes index.

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