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Strategic database marketing /

Jackson, Rob.

Strategic database marketing / Strategic data base marketing Rob Jackson, Paul Wang ; foreword by Don E. Schultz. - Lincolnwood, Ill., USA : NTC Business Books, c1994. - xv, 262 p. : ill. ; 25 cm.

Includes index.

ISBN: 0844232327 TZS 8000/=

Subjects--Topical Terms:
Database marketing.

Dewey Class. No.: 658.872 JAC

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