Foundations of advertising : theory and practice / S. A. Chunawalla and K. C. Sethia

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Material type: Text

TextPublication details: New Delhi : Himalaya Publishing House, 1987.Description: [ca 7], 297 p. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 CHU (Browse shelf(Opens below))	1	Available		0041076

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Previous	659.1 BRO Spending advertising money : an introduction to media planning, media buying and the uses of media research /	659.1 CAL Manager's guide to marketing, advertising, and publicity /	659.1 CAL Manager's guide to marketing, advertising, and publicity /	659.1 CHU Foundations of advertising : theory and practice	659.1 CLO Integrated advertising, promotion, and marketing communications	659.1 CLO Integrated advertising, promotion, and marketing communications	659.1 CLO Integrated advertising, promotion, and marketing communications	Next

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