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Foundations of advertising : theory and practice

Chunawalla, S. A.

Foundations of advertising : theory and practice / S. A. Chunawalla and K. C. Sethia - New Delhi : Himalaya Publishing House, 1987. - [ca 7], 297 p. ; 25 cm.

eng

ISBN: NA TZS 1,725/=

Subjects--Topical Terms:
Advertising
Media planning

Dewey Class. No.: 658.1 CHU

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