Foundations of advertising : (Record no. 6329)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00481nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | NA |
| Terms of availability | TZS 1,725/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.1 CHU |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chunawalla, S. A. |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of advertising : |
| Sub Title | theory and practice |
| Statement of responsibility, etc | / S. A. Chunawalla and K. C. Sethia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Himalaya Publishing House, |
| Year of publication | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | [ca 7], 297 p. ; |
| Dimensions | 25 cm. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media planning |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 07/09/1992 | UBS | 659.1 CHU | 0041076 | 1 | 12/07/2022 | Book |