Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter, drawings by Robert Glaisek.

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TextPublication details: New York : McGraw-Hill, c1964.Description: xvi, 486 p. ill. ; 21 cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 DIC (Browse shelf(Opens below))	1	Available		0026830

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Bibliography: p. 479-480.

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