Handbook of consumer motivations : the psychology of the world of objects
Dichter, Ernest,
Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter, drawings by Robert Glaisek. - New York : McGraw-Hill, c1964. - xvi, 486 p. ill. ; 21 cm.
Bibliography: p. 479-480.
eng
NA TZS 100/=
Motivation research (Marketing)
659.1 DIC
Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter, drawings by Robert Glaisek. - New York : McGraw-Hill, c1964. - xvi, 486 p. ill. ; 21 cm.
Bibliography: p. 479-480.
eng
NA TZS 100/=
Motivation research (Marketing)
659.1 DIC