Handbook of consumer motivations : (Record no. 6322)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00535cam a22001691 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | NA |
| Terms of availability | TZS 100/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 DIC |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dichter, Ernest, |
| 245 10 - TITLE STATEMENT | |
| Title | Handbook of consumer motivations : |
| Sub Title | the psychology of the world of objects |
| Statement of responsibility, etc | / Ernest Dichter, drawings by Robert Glaisek. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c1964. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 486 p. |
| Other physical details | ill. ; |
| Dimensions | 21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography: p. 479-480. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Motivation research (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/05/1978 | 659.1 DIC | 0026830 | 1 | 12/07/2022 | Book |