Principles of marketing / Philip, Kotler, Gary Armstrong, John Sounders, and Veronica Wong

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Material type: Text

TextPublication details: Prentice-Hall Europe : London, c1999Edition: 2nd ed. Second European editionDescription: xxiii, 1031 p. : some col. ill. ; 28 cmISBN:

0132622548

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DDC classification:

658.8 PRI

Summary: This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making

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Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 PRI (Browse shelf(Opens below))	1	Available		0058387

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Includes bibliographical references and indexes

This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making

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