Principles of marketing (Record no. 6240)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00987nam a2200241 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132622548 |
| Terms of availability | TZS 65,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PRI |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc | / Philip, Kotler, Gary Armstrong, John Sounders, and Veronica Wong |
| 250 ## - Edition Statement | |
| Edition statement | 2nd ed. |
| Remainder of edition statement | Second European edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Prentice-Hall Europe : |
| Name of publisher | London, |
| Year of publication | c1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 1031 p. : |
| Other physical details | some col. ill. ; |
| Dimensions | 28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market competition |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations--Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sounders, John |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wong, Veronica |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/29/2008 | 658.8 PRI | 0058387 | 1 | 12/06/2022 | Book |