Principles of marketing

Principles of marketing / Philip, Kotler, Gary Armstrong, John Sounders, and Veronica Wong - 2nd ed. Second European edition - Prentice-Hall Europe : London, c1999 - xxiii, 1031 p. : some col. ill. ; 28 cm

Includes bibliographical references and indexes

This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making

0132622548 TZS 65,000/=


Marketing management
Market competition
Customer relations--Management

658.8 PRI

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