Principles of marketing
Principles of marketing
/ Philip, Kotler, Gary Armstrong, John Sounders, and Veronica Wong
- 2nd ed. Second European edition
- Prentice-Hall Europe : London, c1999
- xxiii, 1031 p. : some col. ill. ; 28 cm
Includes bibliographical references and indexes
This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making
0132622548 TZS 65,000/=
Marketing management
Market competition
Customer relations--Management
658.8 PRI
Includes bibliographical references and indexes
This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making
0132622548 TZS 65,000/=
Marketing management
Market competition
Customer relations--Management
658.8 PRI