Integrated marketing communications / David Pickton and Amanda Broderick
Material type:
TextPublication details: London: Pearson Education Ltd., 2001Description: xxvi, 752p. : ill. ; 25 cmISBN: - 0273625136
- 658.8 PIC
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 PIC (Browse shelf(Opens below)) | 1 | Available | 0066758 |
Total holds: 0
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| 658.8 PET Marketing management : knowledge and skills : text, analysis, cases, plans / | 658.8 PET A preface to marketing management / | 658.8 PET Marketing management : knowledge and skills / | 658.8 PIC Integrated marketing communications | 658.8 PRI Principles of marketing / | 658.8 PRI Marketing foundations | 658.8 PRI Marketing foundations |
Includes index
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