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Integrated marketing communications

Pickton, David

Integrated marketing communications / David Pickton and Amanda Broderick - London: Pearson Education Ltd., 2001 - xxvi, 752p. : ill. ; 25 cm

Includes index

ISBN: 0273625136 TZS 27000/=

Subjects--Topical Terms:
Theories of marketing
Integrated marketing

Dewey Class. No.: 658.8 PIC

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