Integrated marketing communications (Record no. 6173)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00532nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273625136 |
| Terms of availability | TZS 27000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PIC |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pickton, David |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications |
| Statement of responsibility, etc | / David Pickton and Amanda Broderick |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | Pearson Education Ltd., |
| Year of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 752p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Theories of marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Integrated marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Broderick, Amanda |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/04/2011 | Egder University | 658.8 PIC | 0066758 | 1 | 12/06/2022 | Book |