Maximising marketing effectiveness / by Gordon Wills , Sherril H. Kennedy, John Cheese and Angela Rushton.
Material type:
TextSeries: Management decision ; v. 28, no. 2Publication details: [Bradford, England] : MCB University Press, c1989.Edition: 9th revisionDescription: 185 p. : ill. ; 30 cmISBN: - 0861764366
- 658.8 WIL
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 WIL (Browse shelf(Opens below)) | 1 | Available | 0041581 |
Total holds: 0
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| 658.8 WES Strategic marketing : Creating competitive advantage / | 658.8 WES Strategic marketing : Creating competitive advantage / | 658.8 WES Marketing on a small budget / | 658.8 WIL Maximising marketing effectiveness / | 658.8 WIL The marketing of professional services / | 658.8 WIN Marketing management / | 658.8 WOO Services marketing |
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