Maximising marketing effectiveness / (Record no. 6093)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00651cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0861764366 |
| Terms of availability | NA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 WIL |
| 245 00 - TITLE STATEMENT | |
| Title | Maximising marketing effectiveness / |
| Statement of responsibility, etc | by Gordon Wills , Sherril H. Kennedy, John Cheese and Angela Rushton. |
| 250 ## - Edition Statement | |
| Edition statement | 9th revision. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | [Bradford, England] : |
| Name of publisher | MCB University Press, |
| Year of publication | c1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 185 p. : |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Management decision, |
| Volume number/sequential designation | v. 28, no. 2 |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gordon Wills. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kennedy Sherril H. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cheese John. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rushton Angela. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/06/2022 | 658.8 WIL | 0041581 | 1 | 12/06/2022 | Book |