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Maximising marketing effectiveness /

Maximising marketing effectiveness / by Gordon Wills , Sherril H. Kennedy, John Cheese and Angela Rushton. - 9th revision. - [Bradford, England] : MCB University Press, c1989. - 185 p. : ill. ; 30 cm. - Management decision, v. 28, no. 2 .

eng

ISBN: 0861764366 NA

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 WIL

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