Marketing mistakes / Robert F. Hartley
Material type:
TextPublication details: New York : John Wiley & Sons, c1995Edition: 6th edDescription: ix, 366 p. ; ill. ; 25 cmISBN: - 0471000884
- 658.800973 HAR
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.800973 HAR (Browse shelf(Opens below)) | 1 | Available | 0043801 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.800973 HAR (Browse shelf(Opens below)) | 2 | Available | 0043802 |
Total holds: 0
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| 658.8009678 MSA Element of marketing management : a practical approach | 658.8009678 MSA Element of marketing management : a practical approach | 658.800973 HAR Marketing mistakes | 658.800973 HAR Marketing mistakes | 658.80097483 DAR Canadian marketing : principles and applications / | 658.802 AND The long tail : why the future of business is selling less of more / | 658.802 BLY Essential of marketing communications / |
Using company case files, this text helps students to gain decision-making skills and insights into the real world of marketing. The text transforms notable marketing mistakes and successes into a learning environment. A new section of this edition highlights the experiences of small businesses
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