Marketing mistakes (Record no. 6064)

MARC details
000 -LEADER
fixed length control field 00732nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0471000884
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800973 HAR
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Hartley, Robert F.
245 ## - TITLE STATEMENT
Title Marketing mistakes
Statement of responsibility, etc / Robert F. Hartley
250 ## - Edition Statement
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher John Wiley & Sons,
Year of publication c1995
300 ## - PHYSICAL DESCRIPTION
Number of Pages ix, 366 p. ;
Other physical details ill. ;
Dimensions 25 cm
520 ## - SUMMARY, ETC.
Summary, etc Using company case files, this text helps students to gain decision-making skills and insights into the real world of marketing. The text transforms notable marketing mistakes and successes into a learning environment. A new section of this edition highlights the experiences of small businesses
546 ## - LANGUAGE NOTE
Language note eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 04/04/1996 IDM 658.800973 HAR 0043802 2 12/06/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 04/04/1996 IDM 658.800973 HAR 0043801 1 12/06/2022 Book

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