Marketing mistakes
Hartley, Robert F.
Marketing mistakes / Robert F. Hartley - 6th ed. - New York : John Wiley & Sons, c1995 - ix, 366 p. ; ill. ; 25 cm
Using company case files, this text helps students to gain decision-making skills and insights into the real world of marketing. The text transforms notable marketing mistakes and successes into a learning environment. A new section of this edition highlights the experiences of small businesses
eng
0471000884
Marketing
658.800973 HAR
Marketing mistakes / Robert F. Hartley - 6th ed. - New York : John Wiley & Sons, c1995 - ix, 366 p. ; ill. ; 25 cm
Using company case files, this text helps students to gain decision-making skills and insights into the real world of marketing. The text transforms notable marketing mistakes and successes into a learning environment. A new section of this edition highlights the experiences of small businesses
eng
0471000884
Marketing
658.800973 HAR