Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter and James H. Donnelly, Jr.

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TextPublication details: Homewood, IL : Irwin, c1992.Edition: 3rd edDescription: xvi, 943 p. : ill. ; 24 cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 PET (Browse shelf(Opens below))	1	Available		0042678
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 PET (Browse shelf(Opens below))	2	Available		0042679

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Includes bibliographical references (p. 922-932) and indexes.

eng

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