Marketing management : (Record no. 6049)

MARC details
000 -LEADER
fixed length control field 00644pam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0256092257
Terms of availability TZs.15000/-
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Peter, J. Paul.
245 10 - TITLE STATEMENT
Title Marketing management :
Sub Title knowledge and skills : text, analysis, cases, plans /
Statement of responsibility, etc J. Paul Peter and James H. Donnelly, Jr.
250 ## - Edition Statement
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Homewood, IL :
Name of publisher Irwin,
Year of publication c1992.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 943 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 922-932) and indexes.
546 ## - LANGUAGE NOTE
Language note eng
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 12/01/1997 IDM 658.8 PET 0042678 1 12/06/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 12/01/1997 IDM 658.8 PET 0042679 2 12/06/2022 Book

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