Marketing management : knowledge and skills : text, analysis, cases, plans /
Peter, J. Paul.
Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter and James H. Donnelly, Jr. - 3rd ed. - Homewood, IL : Irwin, c1992. - xvi, 943 p. : ill. ; 24 cm.
Includes bibliographical references (p. 922-932) and indexes.
eng
0256092257 TZs.15000/-
Marketing
Marketing--Case studies.
658.8
Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter and James H. Donnelly, Jr. - 3rd ed. - Homewood, IL : Irwin, c1992. - xvi, 943 p. : ill. ; 24 cm.
Includes bibliographical references (p. 922-932) and indexes.
eng
0256092257 TZs.15000/-
Marketing
Marketing--Case studies.
658.8