Marketing research / David A. Aaker, and George S. Day
Material type:
TextSeries: Wiley Series in MarketingPublication details: New York : John Wiley & Sons, c1980.Edition: 3rd edDescription: xvi, 677 p. : ill. ; 24 cmISBN: - 9780471230571
- 658.83 AAK
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.83 AAK (Browse shelf(Opens below)) | 1 | Available | 0037667 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.83 AAK (Browse shelf(Opens below)) | 3 | Available | 0041075 |
Total holds: 0
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| 658.82722 BRA Brand management / | 658.83 AAK Marketing research | 658.83 AAK Marketing research / | 658.83 AAK Marketing research | 658.83 AAK Marketing research / | 658.83 APP Applied marketing and social research / | 658.83 BOY Marketing research : text and cases |
Includes index
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