Marketing research
Aaker, David A.
Marketing research / David A. Aaker, and George S. Day - 3rd ed. - New York : John Wiley & Sons, c1980. - xvi, 677 p. : ill. ; 24 cm. - Wiley Series in Marketing .
Includes index
9780471230571 TZS 2,100/=
Marketing research
Sampling fundamentals
Data collection
658.83 AAK
Marketing research / David A. Aaker, and George S. Day - 3rd ed. - New York : John Wiley & Sons, c1980. - xvi, 677 p. : ill. ; 24 cm. - Wiley Series in Marketing .
Includes index
9780471230571 TZS 2,100/=
Marketing research
Sampling fundamentals
Data collection
658.83 AAK