Marketing research (Record no. 6044)

MARC details
000 -LEADER
fixed length control field 00620nam a2200217 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780471230571
Terms of availability TZS 2,100/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 AAK
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Aaker, David A.
245 ## - TITLE STATEMENT
Title Marketing research
Statement of responsibility, etc / David A. Aaker, and George S. Day
250 ## - Edition Statement
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher John Wiley & Sons,
Year of publication c1980.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 677 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Wiley Series in Marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Sampling fundamentals
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Data collection
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 12/06/2022 658.83 AAK 0037667 1 12/06/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 12/06/2022 658.83 AAK 0041075 3 12/06/2022 Book

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