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Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c2004.Description: xviii, 478 p. : col. ill. ; 28 cmISBN:
  • 0618251510 (student ed.)
  • 0618251502 (exam copy)
Other title:
  • Foundations of marketing
Subject(s): DDC classification:
  • 658.822 PRI
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.822 PRI (Browse shelf(Opens below)) 1 Available 0058112
Total holds: 0

Includes bibliographical references and indexes.

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