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Pride-Ferrell foundations of marketing /

Pride, William M.,

Pride-Ferrell foundations of marketing / Foundations of marketing William M. Pride, O.C. Ferrell. - Boston : Houghton Mifflin, c2004. - xviii, 478 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 0618251510 (student ed.) TZS 15,000 0618251502 (exam copy)

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.822 PRI

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