Pride-Ferrell foundations of marketing / (Record no. 6030)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618cam a22001934a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0618251510 (student ed.) |
| Terms of availability | TZS 15,000 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0618251502 (exam copy) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.822 PRI |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pride, William M., |
| 245 10 - TITLE STATEMENT | |
| Title | Pride-Ferrell foundations of marketing / |
| Statement of responsibility, etc | William M. Pride, O.C. Ferrell. |
| 246 30 - Varying form of Title | |
| Title proper/short title | Foundations of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Houghton Mifflin, |
| Year of publication | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 478 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/10/2008 | VUA | 658.822 PRI | 0058112 | 1 | 12/06/2022 | Book |