Marketing theory / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.
Material type:
TextPublication details: Thousand Oaks, CA : SAGE Publications, c2008.Edition: 1st edDescription: 3 v. : ill. ; 25 cmISBN: - 1847870007 (cased)
- 658.8001 MAR
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 320.6 HIL (Browse shelf(Opens below)) | 1 | Available | 0067550 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8001 MAR (Browse shelf(Opens below)) | 1 | Available | 0067549 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8001 MAR (Browse shelf(Opens below)) | 2 | Available | 0067548 |
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| 658.8 ZEI Services marketing : Integrating customer focus across the firm | 658.8 ZEI Services marketing : integrating customer focus across the firm / | 658.8001 MAR Marketing theory / | 658.8001 MAR Marketing theory / | 658.8001 SHE Marketing theory : evolution and evaluation / | 658.8001 SHE Marketing theory : evolution and evaluation / | 658.8001 SHE Marketing theory : evolution and evaluation / |
Includes references
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
eng
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