Relationship marketing : management of customer relationships / Manfred Bruhn.

By:

Bruhn, Manfred

Material type: Text

TextLanguage: English Publication details: Harlow, England ; New York : Pearson Education/Financial Times, c2003.Description: xxi, 289 p. : ill. ; 25 cmISBN:

0273676016
9780273676010

Uniform titles:

Relationship marketing.

Subject(s):

DDC classification:

658.812 BRU

Summary: Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their knowledge."--BOOK JACKET

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.812 BRU (Browse shelf(Opens below))	1	Available		0058077

Total holds: 0

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Includes bibliographical references (p. 267-283) and index.

Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their knowledge."--BOOK JACKET

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