Relationship marketing : management of customer relationships /
Bruhn, Manfred.
Relationship marketing : management of customer relationships / Manfred Bruhn. - Harlow, England ; New York : Pearson Education/Financial Times, c2003. - xxi, 289 p. : ill. ; 25 cm.
Includes bibliographical references (p. 267-283) and index.
Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their knowledge."--BOOK JACKET
eng
0273676016 TZs.30000/- 9780273676010
Customer relations
Customer relations Management
658.812 BRU
Relationship marketing : management of customer relationships / Manfred Bruhn. - Harlow, England ; New York : Pearson Education/Financial Times, c2003. - xxi, 289 p. : ill. ; 25 cm.
Includes bibliographical references (p. 267-283) and index.
Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their knowledge."--BOOK JACKET
eng
0273676016 TZs.30000/- 9780273676010
Customer relations
Customer relations Management
658.812 BRU