Relationship marketing : (Record no. 5322)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00983cam a22002294a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273676016 |
| Terms of availability | TZs.30000/- |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273676010 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 BRU |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bruhn, Manfred. |
| 240 10 - Uniform Title | |
| Uniform Title | Relationship marketing. |
| 245 10 - TITLE STATEMENT | |
| Title | Relationship marketing : |
| Sub Title | management of customer relationships / |
| Statement of responsibility, etc | Manfred Bruhn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow, England ; |
| -- | New York : |
| Name of publisher | Pearson Education/Financial Times, |
| Year of publication | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 289 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 267-283) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their knowledge."--BOOK JACKET |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations Management |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/01/2008 | VUA | 658.812 BRU | 0058077 | 1 | 12/01/2022 | Book |