Analysis of multi-SIM behaviour in Tanzania’s telecom market using binary logit model
This paper examines factors for multi SIMs usage in the mobile services, and its economic implications to mobile operators in Tanzania. A random sample of 288 mobile phones subscribers from six mobile operators were included in the study. The study used binary logit model to estimate drivers for mul...
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| Format: | Article |
| Langue: | en_US |
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Tanzania Journal of Development Studies
2024
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| Accès en ligne: | https://scholar.mzumbe.ac.tz/handle/123456789/366 |
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| _version_ | 1835205595373764608 |
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| author | Ilembo, Bahati Walwa, Jackson |
| author_facet | Ilembo, Bahati Walwa, Jackson |
| author_sort | Ilembo, Bahati |
| collection | DSpace |
| description | This paper examines factors for multi SIMs usage in the mobile services, and its economic implications to mobile operators in Tanzania. A random sample of 288 mobile phones subscribers from six mobile operators were included in the study. The study used binary logit model to estimate drivers for multi-SIMs usage, with marginal effects calculated to indicate appropriately the probabilities of usage for individual parameters used in the model. The findings showed that differences in perceiving quality of services and product differentiation are the main drivers for multi-SIMs usage. The multi-SIMs users are satisfied with multiple operators as no one operator provides a combination of their communication needs successfully. Also, customer-care related reasons like inaccessibility of sim swap raises customer’s SIM multiplicity. The behaviour of customers to own multiple SIM cards increases the level of customer spending to multiple operators and reduces customer’s profitability. This demands that network managements improve network quality, promotional activity, and customer care to win customers’ share of usage. |
| format | Article |
| id | oai:null:123456789-366 |
| institution | Mzumbe University |
| language | en_US |
| publishDate | 2024 |
| publisher | Tanzania Journal of Development Studies |
| record_format | dspace |
| spelling | oai:null:123456789-3662024-03-28T08:01:22Z Analysis of multi-SIM behaviour in Tanzania’s telecom market using binary logit model Ilembo, Bahati Walwa, Jackson multi-sim marginal effect logistic regression This paper examines factors for multi SIMs usage in the mobile services, and its economic implications to mobile operators in Tanzania. A random sample of 288 mobile phones subscribers from six mobile operators were included in the study. The study used binary logit model to estimate drivers for multi-SIMs usage, with marginal effects calculated to indicate appropriately the probabilities of usage for individual parameters used in the model. The findings showed that differences in perceiving quality of services and product differentiation are the main drivers for multi-SIMs usage. The multi-SIMs users are satisfied with multiple operators as no one operator provides a combination of their communication needs successfully. Also, customer-care related reasons like inaccessibility of sim swap raises customer’s SIM multiplicity. The behaviour of customers to own multiple SIM cards increases the level of customer spending to multiple operators and reduces customer’s profitability. This demands that network managements improve network quality, promotional activity, and customer care to win customers’ share of usage. Nil 2024-02-27T06:00:45Z 2024-02-27T06:00:45Z 2022 Article APA 2591-6831 0856-9622 https://scholar.mzumbe.ac.tz/handle/123456789/366 en_US application/pdf Tanzania Journal of Development Studies |
| spellingShingle | multi-sim marginal effect logistic regression Ilembo, Bahati Walwa, Jackson Analysis of multi-SIM behaviour in Tanzania’s telecom market using binary logit model |
| title | Analysis of multi-SIM behaviour in Tanzania’s telecom market using binary logit model |
| title_full | Analysis of multi-SIM behaviour in Tanzania’s telecom market using binary logit model |
| title_fullStr | Analysis of multi-SIM behaviour in Tanzania’s telecom market using binary logit model |
| title_full_unstemmed | Analysis of multi-SIM behaviour in Tanzania’s telecom market using binary logit model |
| title_short | Analysis of multi-SIM behaviour in Tanzania’s telecom market using binary logit model |
| title_sort | analysis of multi sim behaviour in tanzania s telecom market using binary logit model |
| topic | multi-sim marginal effect logistic regression |
| url | https://scholar.mzumbe.ac.tz/handle/123456789/366 |
| work_keys_str_mv | AT ilembobahati analysisofmultisimbehaviourintanzaniastelecommarketusingbinarylogitmodel AT walwajackson analysisofmultisimbehaviourintanzaniastelecommarketusingbinarylogitmodel |