The role of packaging and its impact on consumers’ preferences: A case of Azam soft drinks products, Dar es salaam

The role of packaging and its impact on consumers’ preferences: A case of Azam soft drinks products, Dar es salaam

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A dissertation submitted in partial fulfillment of the requirement for the award of the Degree of Master of Business Administration ( MBA-CM) of Mzumbe University

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Detalhes bibliográficos
Autor principal: Mwisho, Mwella, A.
Formato: Thesis
Idioma:inglês
Publicado em: Mzumbe University 2025
Assuntos:
Food products
Management
Consumers
Packaging materials
Soft drinks products-Tanzania
Acesso em linha:https://scholar.mzumbe.ac.tz/handle/123456789/1846
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