The role of packaging and its impact on consumers’ preferences: A case of Azam soft drinks products, Dar es salaam

A dissertation submitted in partial fulfillment of the requirement for the award of the Degree of Master of Business Administration ( MBA-CM) of Mzumbe University

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Bibliographic Details
Main Author: Mwisho, Mwella, A.
Format: Thesis
Language:English
Published: Mzumbe University 2025
Subjects:
Online Access:https://scholar.mzumbe.ac.tz/handle/123456789/1846
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