The role of packaging and its impact on consumers’ preferences: A case of Azam soft drinks products, Dar es salaam
A dissertation submitted in partial fulfillment of the requirement for the award of the Degree of Master of Business Administration ( MBA-CM) of Mzumbe University
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Thèse |
| Langue: | anglais |
| Publié: |
Mzumbe University
2025
|
| Sujets: | |
| Accès en ligne: | https://scholar.mzumbe.ac.tz/handle/123456789/1846 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Documents similaires
The role of packaging and its impact on consumers’ preferences: A case of Azam soft drinks products, Dar es salaam
par: Mwisho, Mwella, A.
Publié: (2025)
par: Mwisho, Mwella, A.
Publié: (2025)
Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
par: Mageni, Joseph
Publié: (2025)
par: Mageni, Joseph
Publié: (2025)
Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
par: Mageni, Joseph
Publié: (2025)
par: Mageni, Joseph
Publié: (2025)
Effects of leadership styles on the performance of soft drink industry: A case of Zanzibar Bottlers Company limited
par: Khamis, Mbarouk Khamis
Publié: (2024)
par: Khamis, Mbarouk Khamis
Publié: (2024)
Effects of leadership styles on the performance of soft drink industry: A case of Zanzibar Bottlers Company limited
par: Khamis, Mbarouk Khamis
Publié: (2024)
par: Khamis, Mbarouk Khamis
Publié: (2024)
Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
par: Uhagile, Glory T
Publié: (2024)
par: Uhagile, Glory T
Publié: (2024)
Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
par: Uhagile, Glory T
Publié: (2024)
par: Uhagile, Glory T
Publié: (2024)
Consumer behavior : buying, having and being /
par: SOLOMON, Michael R.
Publié: (2024)
par: SOLOMON, Michael R.
Publié: (2024)
Introduction to materials management
par: Arnold, J.R. Tony
Publié: (2008)
par: Arnold, J.R. Tony
Publié: (2008)
Introduction to materials management
par: Arnold, J.R. Tony
Publié: (2001)
par: Arnold, J.R. Tony
Publié: (2001)
Introduction to materials management/
par: Arnold, J.R. Tony
Publié: (2008)
par: Arnold, J.R. Tony
Publié: (2008)
Soft skills as a problem and a purpose for Tanzanian industry: Views of graduates
par: Mutalemwa, Darlene, et autres
Publié: (2024)
par: Mutalemwa, Darlene, et autres
Publié: (2024)
Soft skills as a problem and a purpose for Tanzanian industry: Views of graduates
par: Mutalemwa, Darlene, et autres
Publié: (2024)
par: Mutalemwa, Darlene, et autres
Publié: (2024)
Perceived quality : how consumers view stores and merchandise /
Publié: (1985)
Publié: (1985)
Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students
par: Zephania, Glory
Publié: (2024)
par: Zephania, Glory
Publié: (2024)
Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students
par: Zephania, Glory
Publié: (2024)
par: Zephania, Glory
Publié: (2024)
The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
par: Mbaga, Mwedady Hemedi
Publié: (2024)
par: Mbaga, Mwedady Hemedi
Publié: (2024)
The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
par: Mbaga, Mwedady Hemedi
Publié: (2024)
par: Mbaga, Mwedady Hemedi
Publié: (2024)
Economic valuation with stated preference techniques : a manual
Publié: (2004)
Publié: (2004)
Operations management : sustainability and supply chain management /
par: Heizer, Jay
Publié: (2014)
par: Heizer, Jay
Publié: (2014)
Consumer behavior
par: Ruvio, Ayalla
Publié: (2024)
par: Ruvio, Ayalla
Publié: (2024)
The consumer interest : dimensions and policy implications /
par: Forbes, J. D.
Publié: (1987)
par: Forbes, J. D.
Publié: (1987)
Community perceptions on climate change effect and household food security in Karatu District, Tanzania
par: Kyusilu, Jacqueline
Publié: (2024)
par: Kyusilu, Jacqueline
Publié: (2024)
Community perceptions on climate change effect and household food security in Karatu District, Tanzania
par: Kyusilu, Jacqueline
Publié: (2024)
par: Kyusilu, Jacqueline
Publié: (2024)
Principles of marketing
par: Kotler, Philip
Publié: (1994)
par: Kotler, Philip
Publié: (1994)
Principles of marketing
par: Kotler, Philip
Publié: (1991)
par: Kotler, Philip
Publié: (1991)
Principles of marketing
par: Kotler, Philip
Publié: (1994)
par: Kotler, Philip
Publié: (1994)
Consumer behavior /
par: Hoyer, Wayne D.
Publié: (2024)
par: Hoyer, Wayne D.
Publié: (2024)
The unmanageable consumer /
par: Gabriel, Yiannis
Publié: (2006)
par: Gabriel, Yiannis
Publié: (2006)
Essentials of consumer behavior : an applied approach
par: STEPHEN, D.L
Publié: (2023)
par: STEPHEN, D.L
Publié: (2023)
Material requirements planning; the new way of life in production and inventory management.
par: Orlicky, Joseph
Publié: (1975)
par: Orlicky, Joseph
Publié: (1975)
Cases and readings in production and operations management /
Publié: (1994)
Publié: (1994)