The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited

Afficher d'autres versions (1)

A dissertation submitted in partial fulfillment of the requirements for the degree of Master of Business Management in Corporate Management (MBA-CM) of Mzumbe University

Enregistré dans:

Détails bibliographiques
Auteur principal:	Mbaga, Mwedady Hemedi
Format:	Thèse
Langue:	anglais
Publié:	Mzumbe University 2024
Sujets:	Sales promotion Consumer buying behavior Beer industry-Tanzania TBL products
Accès en ligne:	https://scholar.mzumbe.ac.tz/handle/123456789/1817
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Documents similaires

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
par: Mbaga, Mwedady Hemedi
Publié: (2024)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
par: Bee, Filomena Faustine
Publié: (2024)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
par: Bee, Filomena Faustine
Publié: (2024)

Promotion management /
par: Burnett, John J.
Publié: (1993)

Consumer sales law
par: Macleod, John
Publié: (2002)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
par: Ngowi, Anthony R.
Publié: (2024)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
par: Ngowi, Anthony R.
Publié: (2024)

Buying and selling private companies and businesses
par: Beswick, Simon
Publié: (1996)

Advertising and promotion : an integrated marketing communications perspective /
par: Belch, George E.
Publié: (2004)

Advertising communications & promotion management /
par: Rossiter, John R.
Publié: (1997)

Sale of goods
par: Atiyah, P. S.
Publié: (2005)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
par: Mwakalukwa,Tulinagwe .
Publié: (2024)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
par: Mwakalukwa,Tulinagwe .
Publié: (2024)

Contribution of advertising on sales improvement: The case of Zanzibar bottlers limited
par: Suleiman, Yahya Salum
Publié: (2024)

Contribution of advertising on sales improvement: The case of Zanzibar bottlers limited
par: Suleiman, Yahya Salum
Publié: (2024)

Health promotion and community action for health in developing countries
par: Dhillon, H. S.
Publié: (1994)

Consumer behaviour : a European perspective /
par: Solomon, Michael R.
Publié: (2002)

Sales force management
par: Churchill, Gilbert A.
Publié: (2000)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
par: Mwambusi, Rose Lwitiko
Publié: (2024)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
par: Mwambusi, Rose Lwitiko
Publié: (2024)

Consumer behavior : buying, having, and being /
par: Solomon, Michael R.
Publié: (2011)

Sales management : people and profit /
par: Comer, James M.
Publié: (1991)

The sale of goods /
par: Atiyah, P. S.
Publié: (1985)

Sales force management /
par: Churchill, Gilbert A.
Publié: (1997)

Managing the sales function /
par: Stroh, Thomas F.
Publié: (1978)

The hand book of field marketing : A complete guide understanding and outsoucing face -to-face direct marketing /
par: William Alison
Publié: (2008)

Management of a sales force /
par: Spiro, Rosann L.
Publié: (2008)

Sales force management : planning, implementation, and control /
par: Churchill, Gilbert A.
Publié: (1985)

Sales management demystified : a self-teaching guide /
par: Calvin, Robert J.
Publié: (2007)

Consumer behavior : Buying, having, and being /
par: Solomon, Michael R
Publié: (2009)

Law of sale of goods : an exhaustive commentary on the sale of goods Act, 1930
par: Ramanatha Aiyar, Pinayur
Publié: (2010)

Professional sales management /
par: Anderson, Rolph E.
Publié: (1992)

Selling and sales management
par: Jobber, David
Publié: (2003)

The consumer interest : dimensions and policy implications /
par: Forbes, J. D.
Publié: (1987)

The sale of goods
par: Bridge, M. G.
Publié: (1997)

The international sale of goods : law and practice /
par: Bridge, M. G.
Publié: (1999)

Churchill/Ford/Walker's sales force management /
par: Johnston, Mark W.
Publié: (2011)

The complete field sales program
par: Carney, Gerard J.
Publié: (1973)

The unmanageable consumer /
par: Gabriel, Yiannis
Publié: (2006)

Research methods in health promotion /
Publié: (2006)