Service quality and brand loyalty in the telecommunication industry: A case study of Tigo and Vodacom,
A dissertation submitted to Mzumbe University Dar es salaam Campus College in partial fulfillment of the requirements for the award of the degree of Masters of Science in Marketing Management (MSc-MKT) of Mzumbe University.
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
Mzumbe University
2024
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| Accès en ligne: | https://scholar.mzumbe.ac.tz/handle/123456789/1742 |
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| Résumé: | A dissertation submitted to Mzumbe University Dar es salaam Campus College in partial fulfillment of the requirements for the award of the degree of Masters of Science in Marketing Management (MSc-MKT) of Mzumbe University. |
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