The contribution of mobile banking on business growth, perceptions of sme customers of NMB Bank: A case of Kenyatta road branch, Mwanza Tanzania
A dissertation submitted in partial fulfillment of the requirements for award of the Masters of Business Administration (MBA) of Mzumbe University
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| 格式: | Thesis |
| 语言: | 英语 |
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Mzumbe University
2024
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| 在线阅读: | https://scholar.mzumbe.ac.tz/handle/123456789/1707 |
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| _version_ | 1835205599029100544 |
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| author | Lugangira, David |
| author_facet | Lugangira, David |
| author_sort | Lugangira, David |
| collection | DSpace |
| description | A dissertation submitted in partial fulfillment of the requirements for award of the Masters of Business Administration (MBA) of Mzumbe University |
| format | Thesis |
| id | oai:null:123456789-1707 |
| institution | Mzumbe University |
| language | English |
| publishDate | 2024 |
| publisher | Mzumbe University |
| record_format | dspace |
| spelling | oai:null:123456789-17072024-11-15T06:27:34Z The contribution of mobile banking on business growth, perceptions of sme customers of NMB Bank: A case of Kenyatta road branch, Mwanza Tanzania Lugangira, David Mobile banking SMEs Business growth Banking-Tanzania A dissertation submitted in partial fulfillment of the requirements for award of the Masters of Business Administration (MBA) of Mzumbe University This study identified the customers’ perceptions on the contribution of mobile banking on business growth. The study used different research objectives as to find out SMEs perceptions on facilitation conditions of NMB Mobile banking services, to find out SMEs perceptions on challenges facing NMB Mobile banking and to analyze SMEs perceptions on the contribution of NMB Mobile banking on business growth. In this study, a researcher collected data from 125 SMEs and 50 NMB Employees from department of commercial, Customer Services. IT and back office; making total sample size equals to 175 respondents, using questionnaires and document analysis techniques. The data was analyzed using percentages and frequency distribution and content analysis. The study findings conclude that, Mobile Banking is an important component of financial development, including opportunities for banking to population in rural areas. Indeed, evidence from this study has shown that more than half population perceived NMB Mobile banking to have improved business growth, increased sales, increased profitability, increased customer base, lower transaction costs and lower income inequality. In addition to facilitating business growth, Mobile banking helped individuals smooth their income, transfer funds, and broaden investment opportunities. Testimonies have been evidenced in promoting individuals fund transfer, reduced long queue in banking hall, saved individual time and money, facilitated trade and commerce and improved individual accessibility to different banking product and services. Despite this positive contribution, Contribution of NMB Mobile banking on business growth is hindered by low population that own mobile phones, inadequate awareness on facilitating conditions of NMB mobile banking, high transaction costs of mobile banking, inadequate education on how to use NMB Mobile banking. Private 2024-11-15T06:27:31Z 2024-11-15T06:27:31Z 2015 Thesis APA https://scholar.mzumbe.ac.tz/handle/123456789/1707 en application/pdf Mzumbe University |
| spellingShingle | Mobile banking SMEs Business growth Banking-Tanzania Lugangira, David The contribution of mobile banking on business growth, perceptions of sme customers of NMB Bank: A case of Kenyatta road branch, Mwanza Tanzania |
| title | The contribution of mobile banking on business growth, perceptions of sme customers of NMB Bank: A case of Kenyatta road branch, Mwanza Tanzania |
| title_full | The contribution of mobile banking on business growth, perceptions of sme customers of NMB Bank: A case of Kenyatta road branch, Mwanza Tanzania |
| title_fullStr | The contribution of mobile banking on business growth, perceptions of sme customers of NMB Bank: A case of Kenyatta road branch, Mwanza Tanzania |
| title_full_unstemmed | The contribution of mobile banking on business growth, perceptions of sme customers of NMB Bank: A case of Kenyatta road branch, Mwanza Tanzania |
| title_short | The contribution of mobile banking on business growth, perceptions of sme customers of NMB Bank: A case of Kenyatta road branch, Mwanza Tanzania |
| title_sort | contribution of mobile banking on business growth perceptions of sme customers of nmb bank a case of kenyatta road branch mwanza tanzania |
| topic | Mobile banking SMEs Business growth Banking-Tanzania |
| url | https://scholar.mzumbe.ac.tz/handle/123456789/1707 |
| work_keys_str_mv | AT lugangiradavid thecontributionofmobilebankingonbusinessgrowthperceptionsofsmecustomersofnmbbankacaseofkenyattaroadbranchmwanzatanzania AT lugangiradavid contributionofmobilebankingonbusinessgrowthperceptionsofsmecustomersofnmbbankacaseofkenyattaroadbranchmwanzatanzania |