The influence of branding on consumer buying behaviour: A case of Kinondoni municipality

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality

Afficher d'autres versions (1)

A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of the degree of Masters of Business Administration in Corporate Management(MBA-CM) of Mzumbe University

Enregistré dans:

Détails bibliographiques
Auteur principal:	Mwambusi, Rose Lwitiko
Format:	Thèse
Langue:	anglais
Publié:	Mzumbe university 2024
Sujets:	Branding Commodity purchase risk Consumer behaviour Business performance
Accès en ligne:	https://scholar.mzumbe.ac.tz/handle/123456789/1696
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Documents similaires

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
par: Mwambusi, Rose Lwitiko
Publié: (2024)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
par: Mageni, Joseph
Publié: (2025)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
par: Mageni, Joseph
Publié: (2025)

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
par: Komwihangilo, Auson J
Publié: (2024)

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
par: Komwihangilo, Auson J
Publié: (2024)

Brand management /
Publié: (2010)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
par: Bee, Filomena Faustine
Publié: (2024)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
par: Bee, Filomena Faustine
Publié: (2024)

Understanding brands : creating success
par: Cherton, Peter
Publié: (2006)

Global brand strategy : Unlocking brand potential across countries, cultures & markets
par: Van Gelder, Sicco
Publié: (2004)

Building brand identity : a strategy for success in a hostile marketplace /
par: Upshaw, Lynn B.
Publié: (1995)

Organizational buying behaviour : purchasing and marketing management implications
par: Parkinson, Stephen T.
Publié: (1986)

Strategic brand management : a European perspective /
par: Keller, Kevin Lane
Publié: (2012)

Strategic brand management : building, measuring, and managing brand equity
par: Keller, Kevin Lane
Publié: (2008)

Understanding brands /
par: Cheverton, Peter
Publié: (2006)

Consumer behaviour : a European perspective /
par: Solomon, Michael R.
Publié: (2002)

Marketing theory : a student text /
Publié: (2000)

Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students
par: Zephania, Glory
Publié: (2024)

Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students
par: Zephania, Glory
Publié: (2024)

Consumer behavior : buying, having, and being /
par: Solomon, Michael R.
Publié: (2011)

Strategic brand management : a European perspective /
par: Keller, Kevin Lane
Publié: (2008)

Modern marketing communications
par: Jefkins, Frank
Publié: (1991)

IMC : using advertising and promotion to build brands
par: Duncan Tom
Publié: (2002)

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
par: Mbaga, Mwedady Hemedi
Publié: (2024)

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
par: Mbaga, Mwedady Hemedi
Publié: (2024)

The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
par: Njawa, Junior John
Publié: (2024)

The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
par: Njawa, Junior John
Publié: (2024)

Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths
par: Mwakilasa, Magreth Thadei
Publié: (2024)

Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths
par: Mwakilasa, Magreth Thadei
Publié: (2024)

Organizational behaviour /
par: Prasad L.M
Publié: (2008)

Organizational behaviour /
par: Prasad L.M
Publié: (2005)

Organisational behaviour /
par: Ahmad S. Fayyaz
Publié: (2008)

Guide to world commodity markets /
Publié: (1977)

Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
par: Uhagile, Glory T
Publié: (2024)

Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
par: Uhagile, Glory T
Publié: (2024)

Consumer behavior : Buying, having, and being /
par: Solomon, Michael R
Publié: (2009)

Organizational behaviour : concepts and applications /
par: Bhattacharyya Dipak Kumar
Publié: (2011)

The consumer interest : dimensions and policy implications /
par: Forbes, J. D.
Publié: (1987)

Foundations of behavioural research
par: Kerlinger,Fred N
Publié: (1958)

Handbook of buying and purchasing management /
par: Hough, Harry E.
Publié: (1992)