The influence of branding on consumer buying behaviour: A case of Kinondoni municipality

A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of the degree of Masters of Business Administration in Corporate Management(MBA-CM) of Mzumbe University

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Autor principal: Mwambusi, Rose Lwitiko
Formato: Thesis
Idioma:inglês
Publicado em: Mzumbe university 2024
Assuntos:
Acesso em linha:https://scholar.mzumbe.ac.tz/handle/123456789/1696
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