The influence of branding on consumer buying behaviour: A case of Kinondoni municipality

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality

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A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of the degree of Masters of Business Administration in Corporate Management(MBA-CM) of Mzumbe University

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Bibliographic Details
Main Author:	Mwambusi, Rose Lwitiko
Format:	Thesis
Language:	English
Published:	Mzumbe university 2024
Subjects:	Branding Commodity purchase risk Consumer behaviour Business performance
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1696
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