Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.

Show other versions (1)

A dissertation submitted to Mzumbe University as partial fulfillment of the requirements of award of Masters Degree of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

Saved in:

书目详细资料
主要作者:	Kyeju, Diana
格式:	Thesis
语言:	英语
出版:	Mzumbe university 2024
主题:	Customer's preference Bottling products Customers purchase decision Social Factors
在线阅读:	https://scholar.mzumbe.ac.tz/handle/123456789/1610
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
由: Kyeju, Diana
出版: (2024)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
由: Mwakalukwa,Tulinagwe .
出版: (2024)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
由: Mwakalukwa,Tulinagwe .
出版: (2024)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
由: Mageni, Joseph
出版: (2025)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
由: Mageni, Joseph
出版: (2025)

The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.
由: Hamisi, Musa
出版: (2024)

The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.
由: Hamisi, Musa
出版: (2024)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
由: Mashingia, Neema N.J
出版: (2024)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
由: Mashingia, Neema N.J
出版: (2024)

An assessment of the impact of integrated Logistics system of healthcare commodities on customer satisfaction in Tanzanian health system: A case of primary healthcare facilities in Ilemela Municipal Council, Mwanza Region
由: Eric, Shoo Ainea
出版: (2024)

An assessment of the impact of integrated Logistics system of healthcare commodities on customer satisfaction in Tanzanian health system: A case of primary healthcare facilities in Ilemela Municipal Council, Mwanza Region
由: Eric, Shoo Ainea
出版: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
由: Abdalla, Zainab.S
出版: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
由: Abdalla, Zainab.S
出版: (2024)

The impact of customer retention strategies to the performance of dairy industry in Tanzania: A survey study of dairy producers companies of southern highland in Tanzania
由: Hemedi, Kalezi
出版: (2024)

The impact of customer retention strategies to the performance of dairy industry in Tanzania: A survey study of dairy producers companies of southern highland in Tanzania
由: Hemedi, Kalezi
出版: (2024)

Effect of service quality and customer satisfaction on Customer loyalty: A case of NSSF Tanga city
由: Masika, Emmanuel Julian
出版: (2024)

Effect of service quality and customer satisfaction on Customer loyalty: A case of NSSF Tanga city
由: Masika, Emmanuel Julian
出版: (2024)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
由: Mduma, Esther M.
出版: (2024)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
由: Mduma, Esther M.
出版: (2024)

Effects of decision synchronization on trust in collaborative networks
由: Daudi, Morice, et al.
出版: (2024)

Effects of decision synchronization on trust in collaborative networks
由: Daudi, Morice, et al.
出版: (2024)

The effect of price fairness and customer service on customer satisfaction :The case of mobile phone users of Tanga city
由: Mlekwa, Moses Denis
出版: (2024)

The effect of price fairness and customer service on customer satisfaction :The case of mobile phone users of Tanga city
由: Mlekwa, Moses Denis
出版: (2024)

Customer services-marketing and the competitive environment/
由: Mayall,Carol
出版: (1992)

Relationship marketing : management of customer relationships /
由: Bruhn, Manfred
出版: (2003)

Customer relationship management : how to turn a good business int great one
由: Robert-Phelps Graham
出版: (1998)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
由: Richard E. Ollotu,
出版: (2024)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
由: Richard E. Ollotu,
出版: (2024)

Purchasing principle and management
由: Baily, Petter
出版: (1990)

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB
由: Tairo, Ester C
出版: (2024)

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB
由: Tairo, Ester C
出版: (2024)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
由: Kazula, Lameck Zacharia
出版: (2024)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
由: Kazula, Lameck Zacharia
出版: (2024)

Essentials storekeeping & purchasing
由: Varma M.M
出版: (1986)

Serving the public: Customer management in local government
由: Tam, Henry
出版: (1993)

Viral marketing sales, customer perceptions of Airtel Tanzania.
由: Tofiki, Swaumu S.
出版: (2024)

Viral marketing sales, customer perceptions of Airtel Tanzania.
由: Tofiki, Swaumu S.
出版: (2024)

Understanding channel purchase intentions: measuring online and offline shopping value perceptions
由: Broekhuizen, T.L.J
出版: (2006)

Purchasing principles and management
出版: (2002)

Purchasing and materials management
由: Gopalakrishnan P.
出版: (1990)