Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths

Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths

Show other versions (1)

A dissertation submitted to Mzumbe University as a partial /fulfilment of the requirements for award of the Degree of Master of Science in Marketing Management of Mzumbe University

Saved in:

书目详细资料
主要作者:	Mwakilasa, Magreth Thadei
格式:	Thesis
语言:	英语
出版:	Mzumbe University 2024
主题:	Celebrity Endorsement Consumer Purchase Decision Source Credibility Model Youth Consumer Perception Medium of communication
在线阅读:	https://scholar.mzumbe.ac.tz/handle/123456789/1097
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths
由: Mwakilasa, Magreth Thadei
出版: (2024)

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
由: Komwihangilo, Auson J
出版: (2024)

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
由: Komwihangilo, Auson J
出版: (2024)

The consumer interest : dimensions and policy implications /
由: Forbes, J. D.
出版: (1987)

Consumer protection law : provisions and procedure
由: Chaudhary, Ram Naresh Prasad
出版: (2006)

The unmanageable consumer /
由: Gabriel, Yiannis
出版: (2006)

Consumer behavior/
由: Schiffman, Leon G.
出版: (2008)

Consumer protection : law and practice
由: Jain, N. K
出版: (2008)

Consumer Law in nutshell
由: Silberstein, Sandra
出版: (2007)

Advances in consumer research
出版: (2003)

Consumer behavior : buying, having, and being /
由: Solomon, Michael R.
出版: (2011)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
由: Mwambusi, Rose Lwitiko
出版: (2024)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
由: Mwambusi, Rose Lwitiko
出版: (2024)

Consumer behavior and managerial decision making /
由: Kardes, Frank R.
出版: (2002)

Consumer protection law
由: Myneni, S. R.
出版: (2010)

Consumer behaviour : a European perspective /
由: Solomon, Michael R.
出版: (2002)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
由: Bee, Filomena Faustine
出版: (2024)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
由: Bee, Filomena Faustine
出版: (2024)

Consumer sales law
由: Macleod, John
出版: (2002)

Consumer law in a nutshell /
由: Epstein, David G.
出版: (1981)

Consumer protection jurisprudence /
由: Eradi, V. Balakrishna
出版: (2005)

Consumer behavior : Buying, having, and being /
由: Solomon, Michael R
出版: (2009)

Contemporary cases in consumer behavior /
由: Blackwell, Roger D.
出版: (1977)

Consumer behavior /
由: Schiffman, Leon G.
出版: (2000)

Consumer behavior /
由: Schiffman, Leon G.
出版: (1991)

Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
由: Uhagile, Glory T
出版: (2024)

Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
由: Uhagile, Glory T
出版: (2024)

Factors influencing consumers’ adoption of mobile commerce in Tanzania: A case of Ilala district in Dar es salaam region in Tanzania.
由: Msonge, Hima .E.
出版: (2024)

Factors influencing consumers’ adoption of mobile commerce in Tanzania: A case of Ilala district in Dar es salaam region in Tanzania.
由: Msonge, Hima .E.
出版: (2024)

Assessment of the factors influencing the adoption of mobile money services: A case of Morogoro Region
由: Maganga, Magreth
出版: (2024)

Assessment of the factors influencing the adoption of mobile money services: A case of Morogoro Region
由: Maganga, Magreth
出版: (2024)

Perspectives in consumer behavior /
由: Kassarjian Harold H.
出版: (1991)

Consumer behavior in Asia /
由: Schütte, Hellmut
出版: (1998)

Consumer protection
出版: (1992)

Assessment of the factors influencing the adoption of mobile money services: A case of Morogoro Region
由: Maganga, Magreth
出版: (2024)

Assessment of the factors influencing the adoption of mobile money services: A case of Morogoro Region
由: Maganga, Magreth
出版: (2024)

Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs /
由: Vavra, Terry G.
出版: (1997)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
由: Ngowi, Anthony R.
出版: (2024)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
由: Ngowi, Anthony R.
出版: (2024)

Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students
由: Zephania, Glory
出版: (2024)