Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths

Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths

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A dissertation submitted to Mzumbe University as a partial /fulfilment of the requirements for award of the Degree of Master of Science in Marketing Management of Mzumbe University

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Detalles Bibliográficos
Autor principal: Mwakilasa, Magreth Thadei
Formato: Tesis
Lenguaje:inglés
Publicado: Mzumbe University 2024
Materias:
Celebrity Endorsement
Consumer Purchase Decision
Source Credibility Model
Youth Consumer Perception
Medium of communication
Acceso en línea:https://scholar.mzumbe.ac.tz/handle/123456789/1097
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