The Influence of service quality on customer retention in commercial banks in Tanzania: The case of CRDB bank in Dar es salaam region

The Influence of service quality on customer retention in commercial banks in Tanzania: The case of CRDB bank in Dar es salaam region

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A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for award of the degree of Master's of Business Administration (MBA-CM) of Mzumbe University

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Bibliographic Details
Main Author:	Mwikwabhi, Mary M.
Format:	Thesis
Language:	English
Published:	Mzumbe University 2025
Subjects:	Bank service in Tanzania Customer retention Service quality
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1855
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